Sales Coaching

According to industry research, most properties hovering continuously below 89% occupancy will not get better on their own.  Some action and investment is almost always required.  A tiered sales coaching solution offered by the Bild team is a proven, cost effective action you can take right now to begin growing your occupancy.  Bild & Company research shows:
  • In most cases, an investment of $40,000 can get most properties to 95% occupancy and keep them there.
  • An assisted living property with 80 apartments at 82% occupancy with rates of $2,900 per month, will produce about $280,000 in additional cash flow per year.  If occupancy is increased to 95%, this produces an ROI of 600% on cash flow and an ROI of over 4900% on the increase in value of the property.
  • Even properties at 95% occupancy can produce an extraordinary ROI of about 200% by investing to get to 100% occupancy.


Bild & Company can offer specific sales coaching solutions to immediately grow your occupancy, revenue and investor return- The Bild Sales System™

The Sales Coaching Challenges



The number one sales challenge facing the seniors housing industry is getting the sales and marketing staff to effectively turn inquiries into tours. You spend thousands on marketing in an effort to drive traffic to your individual communities. Yet when calls come in, your sales staff is more than likely acting as if they are customer service reps, not sales professionals. When thinking of your sales and marketing team, which of these problems sounds familiar to you?

  • They are quick to send out informational packets.
  • They talk more than they listen.
  • They list amenities and related services.
  • They freely give out prices over the phone.
  • They don’t ask for appointments on a consistent basis.
  • They fail to schedule follow up calls.


The second sales challenge is the inability to move prospects forward in the sales process through strong, consistent follow up. A large database full of old leads can be daunting to any sales and marketing staff. As a result, most dread making follow up calls. Do any of these challenges sound familiar to you?

  • Your sales team is not sure what “new” to say on follow up calls.
  • When calling, they often ask prospective residents “If they are still considering retirement living” or “If they have any questions?” Both leading to a “No,” more often than not.
  • Your sales and marketing team puts off making follow up calls and as a result oftentimes fall behind in hitting their numbers.


If you answered yes to any of these questions, call us and we can customize a sales coaching program especially for your community.